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The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more - places that speak to their sense of self or aesthetic leanings. Hotel Branding features some of the most brilliant brand strategies of recent years - campaigns that integrate mission with material expression. Featuring NoMad, Hudson New York & Wanderlust.
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The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more - places that speak to their sense of self or aesthetic leanings. Hotel Branding features some of the most brilliant brand strategies of recent years - campaigns that integrate mission with material expression. Featuring NoMad, Hudson New York & Wanderlust.
Sidosasu
Sidottu
Imprint
Gingko Press
ISBN
9781584235729
Kieli
englanti
Sivut
240
Kustantaja
Julkaisupäivä
28.02.2017
Koko
28.2 x 21.6 x 2.2 cm
Myymäläsaatavuus
Helsinki
Alaotsikko
The most creative hotel brands in the world
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