Hegarty on advertising

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Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011.

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Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011.
Tekijä
Sidosasu
Sidottu
Painos
Revised edition
Imprint
Thames and Hudson
ISBN
9780500293638
Kieli
englanti
Sivut
232
Kustantaja
Julkaisupäivä
09.11.2017
Koko
22.9 x 16.6 x 2.8 cm
Alaotsikko
Turning intelligence into magic
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