1590
Varastossa
SKU
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs. 'A handy blueprint for how any company can use design to stay ahead of the competition' The Times 'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
Verkkokauppa.  Tilausaika 2-5 päivää
HelsinkiItisJumboTampereTapiolaTurku
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs. 'A handy blueprint for how any company can use design to stay ahead of the competition' The Times 'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
Sidosasu
Nidottu
Painos
7th Edition
Imprint
Portfolio Penguin
ISBN
9780241198384
Kieli
englanti
Sivut
195
Kustantaja
Julkaisupäivä
04.02.2016
Koko
19.8 x 12.9 x 1.6 cm
Myymäläsaatavuus
Helsinki
Alaotsikko
How Coca-Cola learned to combine scale and agility
Write Your Own Review
Arvostelun kirjoittaminen vaatii tunnistautumisen. Kirjaudu sisään tai luo tili helposti tästä